Turn your followers into customers with the Instagram direct message feature. Wonder how? Here we are about to let the cat out of the bag, so be ready to grasp. Generally, Instagram is a crowded platform with inquisitive minds. Apart from sharing content, they seek fresh connections. The audience is always excited to get recommendations and find new products. Thus, the very nature of the Instagram audience is also a reason for Instagram to successfully thrive as a social media marketing platform. Read the entire article to get amazing insights!
Ways to Improve Sales Through Instagram DMs
Every creator and business wants to boost their visibility and get recognition. Getting likes and followers now means more than just a token of appreciation. You can tap into your followers and genuinely influence them. Your authenticity makes them believe you. Moreover, getting free Instagram follower for your account can speed up gaining credibility. If you are a business, expand your followers and tap into them to improve sales. Instagram direct messaging is a basic feature of Instagram, and its impact is powerful. So, here are some ways to improve sales through direct messaging on Instagram.
- Answer every query
- Set automated response
- Use message automation as CTAs
- Respond to comments and DMs immediately
- Send personalized messages
Answer Every Query
When you establish yourself as a business, people will obviously have queries. So, you need to be ready to clarify queries. You need to provide a standard reply and be aware of misleading them. Carefully avoid hypocrisy, and clarify if any policies have been updated. This will help you create a healthy community online. Also, you could stay away from any misinterpretations. A healthy community is important to generate leads and carry out conversions.
Respond to Comments and DMs Immediately
Instant replies take you a long way. Your instant replies to direct messages and comments make you look responsible in the initial stages. It helps you improve engagement rates and eventually improves reach. You can even create reels as a response to the comments. This can easily divert the original video’s reach to the reply video. This is also one of the best tactics used by creators and social media marketers.
Set Automated Response
You can save your replies on Instagram and instantly respond to frequently asked questions. With your experience on the digital platform, you would have an idea of what your audience would ask you often. You need to prepare a keyboard shortcut, and you reply in advance. When the shortcut word is sent to you, your reply will be sent. Here are the steps to follow to set up these saved replies.
- Go to the Instagram app and open settings.
- Find creator/business tools and controls and click it.
- Click saved replies
- Write a keyboard shortcut
- Then, fill in the reply you want to give in the message section.
You could also use this setting as a call to action to drive engagement. Read the next section to find how popular creators and businesses are using this setting.
Use Message Automation as CTAs:
Recently, influencers and businesses have been rapidly leveraging the message automation feature of Instagram. They create a call to action and ask the audience to comment on a particular word. Then, they send an automated response to all the people who comment on that particular word. In this way, they could respond to a large number at the same time. Also, engagement rates increased significantly. In addition to this, popular creators and businesses check their competitors’ followers count anonymously with a free Instagram followers count checker. With the study of their strategies and their effects on follower count, they identify well-performing strategies and corresponding CTAs.
Send Personalized Messages
Filter accounts from your followers and cull out those who have interacted with you the most. They can be your potential customers. Send them a timely personalized message stating new offers and packages that are relevant to them. Do not be too pushy. Maintain a gentle tone. This personalized outreach can help you gain leads. This is similar to email marketing, but it is done through direct messages on Instagram. Remember, you are walking in a thread, and forceful messages can get you negative remarks. So, message only those who are genuinely interested in your brand.
The Final Notes
Instagram DMs are great places for people to have genuine one-to-one interaction. If a business is able to interact with a large number of customers individually, it can retain them. Those customers will return for another purchase. Instagram DMs help people stay connected with each other individually and clarify every query instantly. Earlier, the direct messaging feature was used only for communicating with their loved ones. Now, the use cases have been expanded. So, do not wait for your customers to message you. As mentioned above, create the opportunity for them through message automation and CTAs. Please do not hesitate to take the first step. Because hey, they are not your crush for the rejection to hurt, right?
