You probably enjoy reading reviews before purchasing a product or service such as hiring the best assignment writing service uk, correct? They are our most trusted source for determining whether or not to trust something. Reviews are an essential marketing tool for driving traffic, generating leads, and increasing conversions.
People sometimes avoid signing up for review sites for fear of receiving negative or no online reviews. However, a strong business reputation is required to drive traffic, and there are strategies for dealing with negative online reviews if they arise. Even negative customer reviews are valuable because they can help you identify areas where you need to improve your customer service.
Maybe you want to be on every review site to get the most exposure possible, or maybe you want to start with just one. In any case, we’ve compiled a list of the best product review websites available. These are the most popular B2C and B2B review sites, but there are many more out there for specific services and consumer niches.
B2C Review Platforms
Amazon Customer Reviews:
- A go-to resource for consumers seeking product information before purchasing.
- Create an Amazon Seller account and encourage customers to write reviews for your product.
- You pay a referral fee for each sale you make through Amazon.
Feefo
- Get verified customer feedback.
- Insight tools for increasing customer retention.
Feefo, like Trustpilot and Yotpo, is a Google partner. Feefo-generated reviews count as Google Seller Ratings and appear in Google search results. Again, this is a good indication of how trustworthy and respected a review site is.
The suite of tools offered by Feefo is our favourite feature. Feefo does not hold back on features and functionality because it is aimed at the enterprise market.
Some of their standout features include machine learning-powered integration tools and SEO auditing reports. All of this helps to improve review visibility and sales. Brands can also tailor their review-invite campaigns and compile a portfolio of feedback from verified customers.
Google Customer Reviews
- Register your business for a Google Merchant Account.
- Buyers are verified and able to rate and review your services.
Influenster
- Influenster provides customer reviews and news about consumer products.
- Ideal for selling health and beauty products such as skincare, makeup, and hair.
Tripadvisor
- The world’s largest and most trusted travel site.
- Common in the hospitality industry.
- An array of widgets that display your score on your website.
Trustpilot
- Community-driven consumer review platform based in Denmark.
- Helps businesses collect customer feedback.
- The basic company review version is free.
They receive an incredible 4 million reviews per month. This makes them one of the largest consumer-facing review sites in the world. And one of the world’s most popular websites, with an Alexa rank of 19 in the United Kingdom.
Trustpilot’s focus on transparency and authenticity, in addition to its size and popularity, is one of the reasons we love it. Firstly, creating a business profile on Trustpilot is free. As a result, both brands and consumers can benefit from reviews without incurring additional costs.
They take a strong stance on review authenticity, providing custom fraud detection software and a Content Integrity Team of over 70 members. This includes a process where brands can report reviews for further investigation if they suspect they are not authentic.
Trustpilot also provides an element of trust and authenticity through its licensing agreement with Google, which makes it one of Google’s review partners. This means that Google recognises Trustpilot as a reliable source of honest and legitimate customer reviews.
Which?
- Best independent platform in the UK
- Provides impartial and reliable reviews of all types of businesses.
- You send in product information, and the Which? team tests and reviews the products before writing their own reviews.
Yelp
- Extremely popular, particularly for local business reviews.
- Free business listings.
- Yelp profile information includes opening hours and location, which appear on search engines for customers looking for your business.
For B2B
G2
- G2 provides authentic reviews on business software and services.
- Reliable product reviews
- Highly engaged G2 users
- Convert your best reviews into social media posts.
- Free profile.
It receives an impressive 1 million visitors per month, with nearly 1.5 million product reviews.
The site encourages in-depth reviews of platforms and features, but the sheer volume of feedback ensures that users can get a reliable high-level overview from as many people as possible.
We love G2 not only because it is a solid SaaS offering, but also because of its emphasis on community. G2 users can upvote and downvote other reviews, adding an extra layer of trust while also reflecting the overall sentiment that users have about a SaaS brand. For example, if a brand keeps its customers satisfied, it can expect to receive a lot of upvotes on positive reviews.
TrustRadius
- Software reviews for enterprise-level SaaS tools that are web-based.
- Allows you to collect feedback from your most active customers and use it to inform your product development.
For B2B and B2C
GlassDoor
- Where potential job candidates look into other people’s work experiences before applying for or accepting a position.
- Employees can rate a company on everything from the hiring process to daily working conditions.
- Glassdoor is one of the world’s largest job-seeking websites.
- Create a free account.
- You can quickly monitor reviews and respond to feedback.
YellowPages
- It still exists, but only online.
- A directory and local marketing solutions provider dedicated to assisting local businesses in their growth.
- The list is free.
Remember to Maintain Your Own Website….
Whether your company can be found on a variety of review platforms or not, don’t forget to include some of the most important testimonials you receive on your website. If you don’t want to use a third-party service like Feefo or Trustpilot, many website platforms, such as WordPress or Shopify, have built-in review systems that you can use to automatically collect valuable customer feedback.
How can Businesses Get More Reviews?
- Emailing customers directly.
- Leave review requests with codes and links on their receipts.
Implement automated business review processes on your website.
